2023 is about to end and it was a significant year for healthcare as the industry shifted its focus towards previously overlooked areas. Although many of these issues are still being addressed, the COVID-19 pandemic also served as a turning…
A go-to-market (GTM) strategy is a comprehensive plan that includes all the actions required to effectively launch a product or service and generate the intended effects. The main components of a good GTM strategy usually are: Target market: It's critical…
Digital communication is never as easy as it sounds. It’s not all about social media and content marketing. It is not about your website and the newsletters you send. These are all just tools. Digital communication is first and foremost…
After an 11th hour deal struck for the next European Union budget by its 27 members on 10th December 2020, Horizon Europe, the EU’s latest research and innovation investment programme can at last be launched next month. Originally touted at…
The festive season is upon us and for all our dear friends, partners, collaborators and colleagues, we wish that the roller coaster ride that has been 2020, comes to an end and that we all have some time to relax.…
Imagine a nature-inspired technology that can increase your life expectancy. One that can prevent or delay the onset of chronic diseases like diabetes, cancer and heart diseases. How would it feel if we could help in early and efficient medical…
What is social impact? Social impact can be defined as a significant, positive change that addresses a pressing social challenge. Creating social impact is the result of a deliberate set of activities with a goal matching this definition. Among the…
Mission-driven companies, also known as “profit-with-purpose corporations”, became over the past years a powerful trend when it comes to innovative business models. Until recently companies have mainly focused on maximizing Total Shareholder Return (TSR) and profits, quite understandably. Today, under…
An excellent new article from our founder Aurore, about what social impact means and how it's applied, when it comes to startups and entrepreneurs. The in-depth review by George Serafeim on the Harvard Business Review provides a great frame of thought for looking at ESG (Environmental, Social Governance) data…
Tomorrow the Jewish new year will be welcomed all over the world. This year, more than ever, it is not just a date marking the start of a new count. It is a date marking, for many of us, the…