A go-to-market (GTM) strategy is a comprehensive plan that includes all the actions required to effectively launch a product or service and generate the intended effects. The main components of a good GTM strategy usually are: Target market: It's critical…
What is social impact? Social impact can be defined as a significant, positive change that addresses a pressing social challenge. Creating social impact is the result of a deliberate set of activities with a goal matching this definition. Among the…
Mission-driven companies, also known as “profit-with-purpose corporations”, became over the past years a powerful trend when it comes to innovative business models. Until recently companies have mainly focused on maximizing Total Shareholder Return (TSR) and profits, quite understandably. Today, under…
Tomorrow the Jewish new year will be welcomed all over the world. This year, more than ever, it is not just a date marking the start of a new count. It is a date marking, for many of us, the…